CASE 1:

Marketing & Brand Consulting:

HERITAGELIFE  |   Taiwan . Kyoto

Branding · Corporate Video · Website · Social Media · Cultural Experience Design

Make it stand out

We helped Heritage Life turn four renovated machiya properties into a cohesive cultural hospitality brand. Through branding, video production, website creation, social media strategy, and cultural experience design, the hotels became a destination for architecture lovers, art communities, and travelers seeking meaningful Kyoto experiences.

15.jpg
_KYC8870-HDR.jpg
resize242102_0090.jpg
resize242102_0302.jpg
16.jpg
55.jpg
_KYC8916-HDR.jpg

01. Background

Heritage Life is a Taiwanese architectural company dedicated to revitalizing historical spaces. In Kyoto, they transformed four 100+ year-old machiya townhouses into boutique hotels that blend traditional Kyoto craftsmanship with modern design.

While the properties were rich in history and aesthetics, the brand needed a stronger voice to communicate its philosophy and unique cultural experiences to global travelers.

02. Challenge

No unified brand identity — each hotel looked like an independent property without a shared vision.

  • Limited storytelling — the remarkable renovation and cultural value were not clearly communicated.

  • Weak digital presence — the website and social media lacked consistency and emotional appeal.

  • Cultural activities under-promoted — art exhibitions, pottery classes, and cooking events were happening but not leveraged as brand strengths.

  • High market competition — Kyoto’s boutique hotel market required a distinct differentiator.

03. Solution

Branding & Storytelling

We developed a cohesive brand narrative positioning Heritage Life as:

“A cultural hospitality brand where travelers experience Kyoto through architecture, art, and food.”

This unified all four hotels under one meaningful concept.

Corporate Video Production

Created a cinematic visual story highlighting:

  • The restoration of century-old machiya

  • The founder’s architectural vision

  • Artists, chefs, and cultural activities inside the hotels

The video became the centerpiece of their marketing.

Website Design & Content

We built a storytelling-driven website featuring:

  • The machiya renovation journey

  • Artist exhibitions and residency programs

  • Cooking workshops with Japanese, Taiwanese, and Italian chefs

  • Seasonal events using Kyoto’s local ingredients

  • Elegant property pages and booking integration

Social Media Strategy

We developed consistent content pillars:

  • Architecture & craftsmanship

  • Kyoto lifestyle & seasons

  • Art & pottery exhibitions

  • Cross-cultural cooking events

  • Guest experiences & behind-the-scenes stories

This elevated their online presence and brand voice.

Cultural Experience Design

We conceptualized signature experiences that brought locals and travelers together:

  • Artist exhibitions in the hotel spaces

  • Pottery workshops with Kyoto ceramic makers

  • Cooking classes curated by Japanese, Taiwanese, and Italian chefs

  • Cross-cultural food experiences held inside the restored machiya

These activities transformed the hotels into living cultural spaces, not just accommodations.