CASE 2:

Corporate Videography & Photography:

Manulife Japan |   Japan . Tokyo

Corporate Photography & Video Production | Storytelling | Marketing & Internal Communications

Make it stand out

Our long-term partnership with Manulife Japan reflects our core belief: Great visuals come from understanding—not just shooting. By thinking the way our clients think, we create multimedia content that communicates clearly, authentically, and with purpose.

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01. Background

With over a decade of experience supporting insurance companies’ communication needs, our team understands that photography and video for financial institutions must go far beyond simple visual capture. Every frame must communicate trust, professionalism, and the brand’s core philosophy.

Manulife Japan sought a multimedia partner capable of reading their needs, understanding their communication strategy, and producing visuals that speak clearly to customers, employees, and agency teams.

02. Challenge

Manulife needed a production partner who could:

  • Understand the business complexity of the insurance industry

  • Translate corporate messages into human-centered stories

  • Deliver content suitable for multi-purpose use: PR, marketing, LinkedIn, internal comms, and media

  • Capture important moments—events, townhalls, workshops, community initiatives—while staying aligned with brand tone

  • Produce story-driven campaigns while respecting strict brand guidelines

03. Solution

Instead of providing stand-alone photography or video services, we took a strategic communication approach:

Deep Understanding of Objectives

We studied Manulife’s communication needs, brand philosophy, and internal messaging to ensure every visual supported their core message: helping customers build better futures.

Storytelling-Centered Production

We advised on storytelling angles and content structure before filming, ensuring each project could be adapted for:

  • Social media (LinkedIn)

  • PR media coverage

  • Staff and agent communication

  • Corporate presentations

  • Long-term brand asset usage

Brand-Aligned Visual Execution

We ensured all visuals followed Manulife’s global brand guidelines—clean, trustworthy, human-focused, and message-driven.

04. What We Delivered

Corporate Event Photography & Videography

  • PR events

  • Internal townhalls

  • Leadership communication sessions

  • Agent recognition ceremonies ( Footage was used across LinkedIn, internal newsletters, and video recaps.)

Community & CSR Documentation

We documented meaningful initiatives including:

  • Volunteer programs

  • Educational workshops

  • A financial literacy session in a Tokyo middle school
    These visuals strengthened Manulife’s community presence and CSR messaging.

“Better” Agent Story Campaign

A highlight of our collaboration:
We produced interview videos featuring Manulife insurance agents, exploring how insurance changed their own lives and helped them make life “better” for their clients.
This campaign improved both:

  • Customer-facing communication (real stories, real impact)

  • Internal motivation for agents (pride and purpose)